Coaching · Change · AI

Where coaching, change and AI come together

Human Factors Advisory brings together three things you rarely find in one place: executive coaching from a registered psychologist, deep hands-on change leadership, and practical AI skills. It is here for executives carrying the weight of change, and for the organisations they lead.

Executive coaching

High-functioning is not the same as flourishing

Coaching psychology is not mentoring, and it is not consulting. I won't tell you how to run your business. I will help you see the patterns in how you think, decide, react and lead. Then we build simple, repeatable practices, so you can perform under pressure without burning out the person underneath the title.

  • Performance under pressure: attention, energy and pre-performance routines
  • Leading change without losing your people (or yourself)
  • Hard conversations and conflict. Curious, not furious
  • Perfectionism, impostor syndrome and burnout
  • Career crossroads: promotions, exits, succession and what comes next
How coaching works

Why a psychologist?

Coaching is an unregulated market. As a registered psychologist I bring evidence-based methods (ACT, CBT, attention and emotional intelligence frameworks) and the ethical standards of a regulated profession.

What's discussed in the room stays in the room. For organisational engagements, outcomes and confidentiality boundaries are agreed up front.

The change background

Coaching grounded in real organisational change

Before coaching came around fifteen years of hands-on change management, helping thousands of stakeholders adjust to new ways of working. That experience still sits underneath everything here, and it stays available to organisations, selectively, as advisory, training and analytics support.

30+
Years of organisational experience
Business analytics, IT training, training management and change
2
Published books on change
A third, Attunement, is coming in 2026
160+
Published articles
By Allan Owens on Medium, all free to read here
Change, training & analytics services

Ask the HFA assistant

An AI assistant trained on Allan's books and articles. Ask it about leading change, coaching, or where to start.

Chat with the assistant

Start with a conversation

A no-obligation chat about what you want from coaching, or about the change your organisation is wrestling with. Plain answers, no pressure.